It’s quite amazing how unpopular the move is. Even people on Apple sites are against it.
It’s all rather strange – Unless you consider the fact that people who are reading are not doing things Apple wants them to do i.e. watch movies, grow stupid, become consumers, watch TV, etc.
Books turn brainwashed consumers into free thinkers, and that might be the last thing Apple wants.
More, including comments (many NSFW), at Apple responds: we want a cut of Amazon, Sony e-book sales.