Sometimes, particularly on television, decision making is presented as a choice between careful analysis and “going with the gut.” On television, of course, the gut always wins. However, in the real world this is a false dichotomy. We often, particularly in a crisis, do neither. Instead we use “heuristics.”
Heuristics enable us to make fast, highly (but not perfectly) accurate, decisions without taking too much time and searching for information. Heuristics allow us to focus on only a few pieces of information and ignore the rest.
“Experts … often search for less information than novices do.”