From orgtheory.net:

The SSS [Stanford Superconducting Supersocializer] will propel local college sophomores at tremendous speeds into unfamiliar groups of people in an effort to plumb the structure of the elementary particles of social interaction. Despite the success of the standard model, there is much to be learned. The organization of the Quirks is of course well known, with some of the early triumphs of post-war research focused on the internal dynamics of the quirk-matrix (Up, Downer, Charm, Strange, Top Bloke, Asshole). The complex of interactions centered on W and Z remains wholly mysterious, however. The Liketons, too, pose difficult questions, though the recent discovery of observer-dependent YouTube effects has gone some way toward clarifying their role. Finally, the famous Biggs Hangeron also remains problematic, as it is not only notoriously easy to observe but in fact also impossible to ditch at parties.

From Cosmic Variance, where Sean Carroll uses a concept from physics to deal with a well known social issue.